A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately.

Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.

In reality, posts rarely go viral without many hours spent researching, strategizing and planning the most exciting and effective content to share with their engaged followers.

How Long Do You Spend Scrolling and Swiping Each Day?

Social media is designed to keep us entertained. Many of us spend hours trawling through content looking to find things that are unique and special to add to our feeds.

We are overwhelmed with having so many accounts that we can follow—but not all content is created equal. Some content is much more popular than others; and it stands out on our feeds. Creating fantastic content and posting it at the optimal time with call-to-actions is a key strategy to succeeding on social media.

How many accounts do you follow that create unique and engaging content?

We are overwhelmed with having so many accounts that we can follow—but not all content is created equal. Some content is much more popular than others; and it stands out on our feeds. Creating fantastic content and posting it at the optimal time with call-to-actions is a key strategy to succeeding on social media.

Did you know that if you use data and analytics you can stand out from the scores of posts and increase your social media following?

Being able to statistically analyze how your posts are performing is key to creating effective content.

Finding the successful posts and replicating characteristics of them into new posts is a great way to drive engagement and gain new followers.

Using analytics and insights is the best way to improve your productivity and work towards effective growth.

What’s The Solution?

The solution to overcoming all these challenges is to develop a social media marketing strategy.

But do not be afraid of how serious it sounds, because we have written a guide to give you the knowledge and tools you need to scale your business with social media marketing. Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century.

Some of the valuable information that you will learn from this Book include:

• What social media marketing actually is
• The key elements of social media marketing
• Why you need to develop a strategy
  
• Examples of goals that you can set
• The importance of setting realistic goals
• Conducting appropriate research into your industry and competition
• Why you should define your target audience
• How to choose the right social media platforms
• Why it can be better to pick fewer platforms
• Why it is imperative to develop a brand
• The visual aesthetics to your social media profiles
• Acknowledging the difference between advertising and marketing
• The pros and cons of different social media platforms
  
• The importance of analytics
  
• Why engagement is key
  
• The important of having quality followers
• Using inbuilt insight tools
  
• How to start to use third party analytics
  
• Growing your reach
• Content creation tips
  
• Creating a content calendar
• Knowing when to post your content
• Regular and frequent content
  
• Collaboration opportunities
  
• Paid and sponsored content
  
• The best way to reply to your comments
• Knowing when to update your strategy
• Revaluating your goals
• And so much more!